Top 14 Strategies of Ecommerce Link Building: A Comprehensive Guide 🚀

With the amount of competition in the ecommerce sphere, it is not easy to stand out from the crowd. With millions of online shops competing for attention, how can you make sure your website stands out? The answer is link building — a potent SEO tactic that can immensely amplify your site’s visibility, authority, and traffic. However, not every link-building strategy is the same. In this article, we’ll cover 14 of the best strategies for ecommerce link building — along with actionable tips, examples, and expert opinions to help you crush the competition in the digital world. Let’s get started! 💡

What is Link 🔗 Building and Why Does It Matter?

Before we jump into the strategies, let’s quickly define what link building is. In simple terms, link building is the process of acquiring backlinks—links from other websites to your own. These backlinks act as “votes of confidence” in the eyes of search engines like Google, signaling that your content is valuable and trustworthy. The more high-quality backlinks you have, the higher your site will rank in search results.

For ecommerce businesses, link building is especially crucial because it:

• Drives organic traffic to your product pages.
• Builds brand authority and trust.
• Helps you outrank competitors in search engine results pages (SERPs).

Now that we’ve covered the basics, let’s explore the top 14 strategies to supercharge your ecommerce link-building efforts. 🚀

1. Create High-Quality, Shareable Content 📝

Content is the backbone of any successful link-building campaign. By creating valuable, informative, and engaging content, you naturally attract backlinks from other websites. For ecommerce businesses, this could include:

• Product guides: Detailed tutorials on how to use your products.
• Buyer’s guides: Comparisons of different products to help customers make informed decisions.
• Industry reports: Original research or data that others in your niche will want to reference.

Example: If you sell fitness equipment, you could create a guide titled “10 Best Home Gym Setups for Small Spaces.” This type of content is highly shareable and likely to earn backlinks from fitness blogs and forums.

2. Leverage Influencer Partnerships 🤝

Influencers are a goldmine for ecommerce link building. By collaborating with influencers in your niche, you can tap into their audience and earn valuable backlinks. Here’s how:

• Send them free products to review.
• Co-create content, such as blog posts or videos.
• Ask them to link to your site in their social media bios or blog posts.

Pro Tip: Micro-influencers (those with smaller but highly engaged audiences) can be just as effective—and often more affordable—than big-name influencers.

3. Build Relationships with Bloggers and Journalists 📰

Building genuine relationships with bloggers and journalists can lead to organic backlinks. Reach out to them with personalized pitches, offering your expertise or unique insights on trending topics in your industry. For example:

• If you sell eco-friendly products, pitch a story on sustainable living.
• If you run a fashion ecommerce store, offer tips on the latest trends.

Case Study: Outdoor retailer REI earned backlinks from major publications like The New York Times by positioning themselves as experts in outdoor recreation and sustainability.

4. Use Broken Link Building 🛠️

Broken link building is a clever strategy that involves finding broken links on other websites and suggesting your content as a replacement. Here’s how it works:

• Use tools like Ahrefs or SEMrush to find broken links in your niche.
• Reach out to the website owner, politely pointing out the broken link and suggesting your relevant content as a replacement.

Example: If you sell kitchen gadgets and find a broken link to a “10 Best Blenders” article, you could suggest your own blender guide as a replacement.

5. Optimize for Guest Blogging ✍️

Guest blogging involves writing articles for other websites in exchange for a backlink to your site. To succeed with this strategy:

• Target websites with high domain authority in your niche.
• Pitch unique, high-quality content that aligns with their audience’s interests.

Pro Tip: Avoid generic guest posts. Instead, focus on creating content that provides real value and positions you as an authority in your field.

6. Create Linkable Assets 🎯

Linkable assets are pieces of content specifically designed to attract backlinks. These could include:

• Infographics: Visual representations of data or information.
• Tools or calculators: Interactive resources that solve a problem for your audience.
• Ebooks or whitepapers: In-depth guides on a specific topic.

Example: An ecommerce store selling skincare products could create an infographic titled “The Science Behind Skincare Ingredients,” which dermatologists and beauty bloggers would likely link to.

7. Run Contests and Giveaways 🎁

Contests and giveaways are a fun way to generate buzz and earn backlinks. Encourage participants to share your contest on their blogs or social media profiles in exchange for entries. Make sure the prize is relevant to your audience to attract the right kind of attention.

Example: A pet supply store could run a giveaway for a year’s worth of dog food, asking participants to link to the contest from their blogs or websites.

8. Harness the Power of Testimonials 🌟

If you’ve worked with other businesses or influencers, ask them to include a backlink to your site in their testimonials. This not only builds credibility but also earns you valuable backlinks.

Pro Tip: Offer to write a testimonial for them in exchange, creating a mutually beneficial relationship.

9. Submit Your Site to Online Directories 📂

While not as powerful as they once were, online directories can still provide valuable backlinks—especially if they’re niche-specific. Look for directories that cater to your industry and submit your site for inclusion.

Example: If you run a handmade jewelry store, submit your site to directories like Etsy or Handmade Artists’ Shop.

10. Use Social Media to Amplify Your Content 📱

Social media isn’t just for engagement—it’s also a powerful tool for link building. Share your content across platforms like Facebook, Twitter, and LinkedIn, and encourage your followers to share it as well. The more visibility your content gets, the more likely it is to earn backlinks.

Pro Tip: Use hashtags strategically to reach a wider audience.

11. Partner with Complementary Brands 🤝

Collaborating with brands that complement your products can lead to valuable backlinks. For example:

• If you sell yoga mats, partner with a brand that sells yoga apparel.
• Co-create content or run joint promotions, and link to each other’s sites.

12. Optimize Your Product Pages for SEO 🛒

Your product pages are prime real estate for earning backlinks. Make sure they’re optimized for SEO by:

• Using high-quality images and videos.
• Writing detailed product descriptions.
• Including customer reviews and testimonials.

Example: A well-optimized product page for a pair of running shoes could earn backlinks from fitness bloggers and review sites.

13. Leverage User-Generated Content 📸

Encourage your customers to create content featuring your products, such as photos, videos, or reviews. Share this content on your site and social media, and ask the creators to link back to your product pages.

Pro Tip: Create a branded hashtag to make it easy for customers to share their content.

14. Monitor Your Competitors’ Backlinks 🔍

Finally, keep an eye on your competitors’ backlinks to identify opportunities for your own site. Use tools like Ahrefs or Moz to analyze their backlink profiles and reach out to the same websites for links.

Example: If a competitor has a backlink from a popular blog, consider pitching your own content to the same blog.

Conclusion⏳

Link building is not a one-time deal—it’s a process that can take time, creativity, and persistence. With these 14 strategies in your arsenal, you’ll be well on with building a strong link profile that brings traffic, improve your search rankings, and position your ecommerce brand as a trusted resource in your market.

The success of link building largely depends on the quality rather than the quantity. A handful of high-quality backlinks from trusted sources holds far more value than hundreds of low-authority links. So get started with these strategies and take your ecommerce business to great heights! 🚀